Am I crazy that even though I’ve had 50 Shades of Raee for over a year, I consider this my first full month of blogging? If you’ve been rocking with me since day one, then you know that over the course of my journey, I’ve had to take breaks – long ones. For one, balancing graduate school and work was just too much for me to handle and then when I got back into it, self- doubt put a stop on my motivation. Now, I’m back and better and am excited about the upcoming content I’m coming with!
I took some time out to reflect on this path month regarding what I’ve learned so far and what I should’ve done differently and wanted to share with you all.
Here are five hard lessons that I’ve learned so far in my first month of blogging.
Lesson 1: You Have to Remember Your Focus
It’s easy with all of the content being dished out from other bloggers to want to try what they’re doing to see if it’ll stick. But that’s the biggest mistake to make! Whatever reasons you have for creating your blog, remember not to lose focus on you. If you want a travel blog, then focus on travel. Fashion? Work on dishing out quality style content. Whatever it is that your blog is about, keep that focus and keep it on you and no one else.
Lesson 2: Engagement Is Hard But It Matters
This was and still is one of the biggest things that I’m struggling with. Engagement is hard simply because it requires effort from other people. It is truly a challenge to get people to care enough about what you have to say to support you! For me, my question before I press ‘publish’ is, “Is this enough for someone to care?” If the answer is no, I go back to the drawing board. But engagement doesn’t just stop at posts. It deals with you engaging on social media also. Are you liking people’s posts? Do you ever leave quality comments? How about that Twitter conversation you see. Do you ever chime in? If the answer is no, then it’s time you consider how you can boost your engagement!
Lesson 3: Your Theme Is Actually Important
I would see other bloggers constantly talk about how important having a cohesive theme for your blog is and to be honest, I never paid them too much attention, until I started transitioning my blog into a brand. Now, I’m learning just how important your theme actually is and how it needs to be consistent across your social media platforms. The good thing about themes is that it can be completely customizable and you can use whatever colors and aesthetic you’d like.
For my blog, I knew that I wanted a crisp yet classy theme that had touches of femininity. As far as my colors, my two favorite colors are pink and black. If you look at my blog and all of my other social media platforms, you’ll see pink and black somewhere in the mix. This is important because when it’s my work, my followers will know and new followers will see the same thing across the board.
Lesson 4: Comparison Kills
I had to learn the hard way that comparison kills. Comparing yourself and your journey to other people will keep you grasping for straws and searching for something that will stick! I had to learn quickly to enjoy my blogging journey and to appreciate my blog for what it was. My blog is a representation of me and includes topics and content that I find interesting and that my audience will find interesting. I’m only in competition with myself and that’s how I move. As you are on your blogging journey, focus on yourself and ensure that your audience hears your voice and not the voice of three other bloggers rolled in one.
Lesson 5: Consistency Is Vital
Whewwwwww!!! This is a lesson that I’m still learning. But in sum,
At the end of the day, if you want your blog to grow, you have to be consistent. If you want more followers and more engagement, you have to be consistent. If you want your blog to turn into a brand, you have to be consistent. Now for me, it’s almost like calling the kettle black, because consistency is hard for me, especially when I have life and work going on. But I will say, I’ve gotten A LOT better at it due to my editorial calendar! My advice is to take small steps when aiming for consistency. If you know you’re going to get burned out from posting four times a week, then only post twice a week and fill in your day spaces with social media posts instead! Do what works for you as long you stay consistent!
—Have you learned anything in your blogging journey? If so, leave a comment below and don’t forget to follow me on Instagram!