How to Repurpose Your Blog Content

3 tips to repurpose content for business and blogs written by fifty shades of raee dot com

As I’ve started the preparation phase of transitioning my blog into a service-based business, while trying to balance being a teacher in the midst of COVID, I simply do not have the time I used to in order to consistently create new blog content.

And ya’ll know me by now, if I don’t have time to make something work, I just stop doing it! LOL. Horrible I know, but it’s the truth! But with as much work as I’ve put in into creating and getting 50 Shades of Raee to where it is now, I’ve had to learn how to create systems and implement tactful strategies to give myself a break, yet stay consistent on the blog.

Today, I’m sharing three super easy tips that I use ALL THE TIME to help me re-purpose my blog content AND increase my site traffic. These tips are the when you’re short on time OR low on new idea inspiration!

1.) Switch Up Your Cover Photos

One of the easiest ways to update your old blog posts is to freshen up the cover photos. Times change, your audience changes, and so should your designs. My advice is when creating your cover photos, is to create up to three for your blog and up to four or five for your Pinterest images. Here’s how I do my break down for a blog post:

  • Blog – create 2 cover photos
  • Pinterest – create 3-4 pin covers
  • Instagram – have 2 images in mind to post on different days [one is usually a selfie-and the other is a random picture that may fit my theme later down the line]

2.) Create New Blog Titles

Changing the titles of your blog posts are also important. You’d be surprised at how big of a role your title plays on your engagement – if it’s not eye-catching, it’s not getting caught! Lol. When I first started blogging, my titles were either too long or too specific that there wasn’t any incentive for clicking the post.

Over the course of the years, I’ve learned how to play with my titles and make them work in my favor. Some tips on titles are:

  • Use numbers [3 reasons why… ; 5 lessons I learned; 30 blog titles for…]
  • Use Hashtag Words [#CoffeeTalk, #Style Guide]
  • Create ‘Reasons Why’ Posts [4 Reasons Why… ; Here’s Why You Need…]

3.) Change Parts of the Post

Sometimes the content of our posts needs to be freshened up too, especially if other blog posts related to the topic have been created! One thing to do with old posts is to add new information or lessons and to link newer posts to the old posts and old posts to newer posts. I love linking my old posts to my new posts because I knock two birds out with one stone!

Hopefully, you found these three quick tips helpful and useful! If you have any tips of your own to share, drop them below so we all can see!!

Talk to ya’ll soon!



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